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Purchase Intention
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Showing results 1 to 19 of 19
Issue Date
Title
Author(s)
2020
Consumer’s perception of return policy fairness and purchase intention in China
Su, Xinrui
2020
The factors driving attitudes towards adoption of online music
Chen, Yiling
2020
Hedonic and utilitarian value as a mediator of men’s intention to purchase cosmetics
Ho, Han-Chiang
; Chiu, Candy L.
; Mansumitrchai, Somkiat
; Quarles, Brian J.
2020
Hotel website that influences customers' purchase intentions
Si, Weijian
2020
How do household income and self-confidence influence Chinese college students’ purchase intention on luxury footwear?
Xu, Yuan
2020
How influential vloggers affect the product choice of their followers in China: a study of the relationship between vlog features and purchase intention of followers
Wang, Yifan
2020
Impact of celebrity endorsement in advertising on students’ purchase intention of cosmetics products
Zhang, Xiao
2020
The impact of social media influencers on purchase intention towards cosmetic products in China
Marjerison, Rob K.
; Huang, Yipei
; Chen, Rongjuan
2020
The influence of characteristics of opinion leaders on consumer purchase intention in China
Liu, Wanjing
2020
The influence of electronic word-of-mouth on consumers’ purchase intention: Evidence from China
Wang, Chunyan
2020
An investigation of factors affecting Chinese college student's selection of English tutoring institutions
Zheng, Hao
2020
Peer influence impact on contemporary Chinese millennials’ online shopping: An exploration of factors
Hu, Yiqi
2020
Recommendation platform and purchase intention: On-line behavior of Chinese post-90s generation
Weng, Hao
2020
The relationship between brand image and purchase intention in luxury brands: a case study of Louis Vuitton
Zhong, Miao
2020
The relationship between social media marketing and luxury brands: new opportunity to catch consumers
Tang, Jiaqi
2020
The relationship between the quality of shampoo product and consumer’s purchase intention - case about Clear shampoo product
Wang, Huiyong
2020
Role of celebrity in cause-related marketing in China
Li, Zihao
2020
Study of how foreign sports brand influence purchase intention of Chinese consumers
Zhi, Xing
2020
Validating the criticality of online promotion for luxury brand
Zhu, Shiyi