Please use this identifier to cite or link to this item: https://hdl.handle.net/20.500.12540/765
Title: Media Exposure and Generation Z ‘s investment behavior
Authors: Jin, Haonan 
Issue Date: 2022
Source: Jin, H. (2022). Media Exposure and Generation Z's investment behavior [Unpublished bachelor's thesis]. Wenzhou-Kean University.
Abstract: The purpose of this research is to find the relationship between the media exposure rate among Generation Z, their financial literacy, and their portfolio allocation preference. It is designed to be an explanatory research using the survey strategy. Primary data from Yahoo finance and questionnaire will be used for analysis. After analyzed the relationship between media exposure, financial literacy and portfolio allocation, recommendations on forming an efficient portfolio are given based on sample stimulation. The major findings indicate that there is a positive relationship between media exposure rate among Generation Z and their financial literacy, and a positive relationship between financial literacy and their portfolio allocation ability.
URI: https://hdl.handle.net/20.500.12540/765
Appears in Collections:Theses and Dissertations

Files in This Item:
File Description SizeFormat 
wku_etd001_cbpm01_000667.pdf1.35 MBAdobe PDFThumbnail
View/Open
Show full item record

Page view(s)

75
checked on Feb 9, 2023

Download(s)

44
checked on Feb 9, 2023

Google ScholarTM

Check


This item is licensed under a Creative Commons License Creative Commons