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dc.contributor.advisorCheng, I-Weien_US
dc.contributor.authorJin, Haonanen_US
dc.identifier.citationJin, H. (2022). Media Exposure and Generation Z's investment behavior [Unpublished bachelor's thesis]. Wenzhou-Kean University.en_US
dc.description.abstractThe purpose of this research is to find the relationship between the media exposure rate among Generation Z, their financial literacy, and their portfolio allocation preference. It is designed to be an explanatory research using the survey strategy. Primary data from Yahoo finance and questionnaire will be used for analysis. After analyzed the relationship between media exposure, financial literacy and portfolio allocation, recommendations on forming an efficient portfolio are given based on sample stimulation. The major findings indicate that there is a positive relationship between media exposure rate among Generation Z and their financial literacy, and a positive relationship between financial literacy and their portfolio allocation ability.en_US
dc.format.extent30 pagesen_US
dc.subject.lcshGeneration Zen_US
dc.subject.lcshFinancial Literacyen_US
dc.titleMedia Exposure and Generation Z ‘s investment behavioren_US
dc.rights.licenseAttribution-NonCommercial 4.0 International (CC BY-NC 4.0)en_US
wku.groupCollege of Business and Public Managementen_US
dc.subject.keywordsMedia Exposureen_US
dc.subject.keywordsPortfolio Optimizationen_US
dc.subject.keywordsMonte Carlo Stimulationen_US
wku.thesis.degreeBachelor of Scienceen_US Universityen_US
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