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Title: How Customer Personality Traits affect impulse buying on blind-box toys
Authors: Hu, Haoran 
Issue Date: 2020
Source: Hu, H. (2020). How Customer Personality Traits affect impulse buying on blind-box toys [Unpublished bachelor's thesis]. Wenzhou-Kean University.
Abstract: "Originated in Japan, blind-box toys, also known as mini-figures, are the collectible toys that randomly packed in capsules or boxes. The exquisite design and the randomness of the product have attracted consumers, especially anime lovers worldwide, for over decades. Impulse purchase behavior plays a critical role in understanding the increasingly popularized blind-box toys. The proportion of impulse purchase behavior continues to grow as consumers’ purchasing power rising in the toy industry. There are several scientific research on the subject of blind-box toys. However, previous studies focus more on the external factors that make the product appealing. There is a shortage of literature addressing the internal factors which majorly influence consumer impulse buying behavior. Moreover, the understanding of blind-box toys is far below the popularity of them now. This research fills in the gap by focusing on how internal consumer factors would influence the designer toy market and particularly formulates a sharp insight into the designer toy market regarding younger generations in China. This paper aims to identify the relationship between customer personality traits and impulse purchase behavior on buying blind-box toys, analyze the consumers’ purchasing intention of designer toys regarding the contemporary understanding of the toy industry."
Appears in Collections:Theses and Dissertations

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