Please use this identifier to cite or link to this item: https://hdl.handle.net/20.500.12540/439
DC FieldValueLanguage
dc.contributor.advisorHo, Han-Chiangen_US
dc.contributor.authorHu, Haoranen_US
dc.date.accessioned2021-01-28T02:27:58Z-
dc.date.available2021-01-28T02:27:58Z-
dc.date.issued2020-
dc.identifier.citationHu, H. (2020). How Customer Personality Traits affect impulse buying on blind-box toys [Unpublished bachelor's thesis]. Wenzhou-Kean University.en_US
dc.identifier.urihttps://hdl.handle.net/20.500.12540/439-
dc.description.abstract"Originated in Japan, blind-box toys, also known as mini-figures, are the collectible toys that randomly packed in capsules or boxes. The exquisite design and the randomness of the product have attracted consumers, especially anime lovers worldwide, for over decades. Impulse purchase behavior plays a critical role in understanding the increasingly popularized blind-box toys. The proportion of impulse purchase behavior continues to grow as consumers’ purchasing power rising in the toy industry. There are several scientific research on the subject of blind-box toys. However, previous studies focus more on the external factors that make the product appealing. There is a shortage of literature addressing the internal factors which majorly influence consumer impulse buying behavior. Moreover, the understanding of blind-box toys is far below the popularity of them now. This research fills in the gap by focusing on how internal consumer factors would influence the designer toy market and particularly formulates a sharp insight into the designer toy market regarding younger generations in China. This paper aims to identify the relationship between customer personality traits and impulse purchase behavior on buying blind-box toys, analyze the consumers’ purchasing intention of designer toys regarding the contemporary understanding of the toy industry."en_US
dc.format.extent29 pagesen_US
dc.format.mimetypeapplication/pdfen_US
dc.language.isoengen_US
dc.rights.urihttps://creativecommons.org/licenses/by-nc/4.0/-
dc.titleHow Customer Personality Traits affect impulse buying on blind-box toysen_US
dc.typeThesisen_US
dc.rights.licenseAttribution-NonCommercial 4.0 International (CC BY-NC 4.0)en_US
wku.groupCollege of Business and Public Managementen_US
wku.identifier.studentID0987794en_US
dc.subject.keywordsCustomer Personality Traitsen_US
dc.subject.keywordsBlind-box Toysen_US
dc.subject.keywordsPurchase Behavioren_US
dc.subject.keywordsSelf-control Abilityen_US
dc.subject.keywordsPurchasing Intentionen_US
wku.thesis.degreeBachelor of Scienceen_US
wku.degree.disciplineMarketingen_US
wku.degree.grantorWenzhou-Kean Universityen_US
Appears in Collections:Theses and Dissertations
Files in This Item:
File Description SizeFormat 
wku_etd001_cbpm01_000411.pdf785.66 kBAdobe PDFThumbnail
View/Open
Show simple item record

Page view(s)

2,747
checked on Mar 29, 2024

Download(s)

1,720
checked on Mar 29, 2024

Google ScholarTM

Check


This item is licensed under a Creative Commons License Creative Commons