Please use this identifier to cite or link to this item:
Title: Impact of gender on consumer buying behavior
Authors: Chen, Ningning 
Issue Date: 2020
Source: Chen, N. (2020). Impact of gender on consumer buying behavior [Unpublished bachelor's thesis]. Wenzhou-Kean University.
Abstract: This study examines the gender effect on consumer buying behavior. The objective is to study gender is a essential factor influencing consumer buying behavior. The empirical analysis of this study relies upon data from 60 Wenzhou-Kean University students questionnaire response. The empirical results reveal that female and male consumers have immediate needs for daily products. And they have different search frequencies about products. Men are more brand-conscious than women.
Appears in Collections:Theses and Dissertations

Files in This Item:
File Description SizeFormat 
wku_etd001_cbpm01_000409.pdf869.9 kBAdobe PDFThumbnail
Show full item record

Page view(s)

checked on Mar 24, 2023


checked on Mar 24, 2023

Google ScholarTM


This item is licensed under a Creative Commons License Creative Commons