Impact of gender on consumer buying behavior

Chen, Ningning

Please use this identifier to cite or link to this item: https://hdl.handle.net/20.500.12540/437

DC Field	Value	Language
dc.contributor.advisor	Ho, Han-Chiang	en_US
dc.contributor.author	Chen, Ningning	en_US
dc.date.accessioned	2021-01-28T01:57:55Z	-
dc.date.available	2021-01-28T01:57:55Z	-
dc.date.issued	2020	-
dc.identifier.citation	Chen, N. (2020). Impact of gender on consumer buying behavior [Unpublished bachelor's thesis]. Wenzhou-Kean University.	en_US
dc.identifier.uri	https://hdl.handle.net/20.500.12540/437	-
dc.description.abstract	This study examines the gender effect on consumer buying behavior. The objective is to study gender is a essential factor influencing consumer buying behavior. The empirical analysis of this study relies upon data from 60 Wenzhou-Kean University students questionnaire response. The empirical results reveal that female and male consumers have immediate needs for daily products. And they have different search frequencies about products. Men are more brand-conscious than women.	en_US
dc.format.extent	20 pages	en_US
dc.format.mimetype	application/pdf	en_US
dc.language.iso	eng	en_US
dc.rights.uri	https://creativecommons.org/licenses/by-nc/4.0/	-
dc.subject.lcsh	Consumer Behavior	en_US
dc.subject.lcsh	Genders	en_US
dc.subject.lcsh	Brand	en_US
dc.title	Impact of gender on consumer buying behavior	en_US
dc.type	Article	en_US
dc.rights.license	Attribution-NonCommercial 4.0 International (CC BY-NC 4.0)	en_US
wku.group	College of Business and Public Management	en_US
wku.identifier.studentID	1025565	en_US
dc.subject.keywords	Information Search	en_US
dc.subject.keywords	Product Needs	en_US
wku.thesis.degree	Bachelor of Science	en_US
wku.degree.discipline	Marketing	en_US
wku.degree.grantor	Wenzhou-Kean University	en_US
Appears in Collections:	Theses and Dissertations