Reasons for high employee turnover rate In Chinese public accounting firms

Abstract

This study investigates nonmaterial reasons of high employee turnover rate in Chinese public accounting firms. To be more specific, work pressure and work engagement are the main reasons that emphasized by this research. Survey method is used by the author to collect data from Chinese accounting staff. The survey is designed into three parts to collect general information of respondents, and it measures the role of work pressure and the degree of work engagement. The results indicate that high work pressure and low work engagement level are significant reasons for high turnover intention in this area. This paper can partly fill the gap that less attention has been paid to nonmaterial turnover reasons in Chinese accounting staff. Moreover, managers or leaders of public accounting professionals could become more informed about the importance of nonmaterial reasons for turnover intention.