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https://hdl.handle.net/20.500.12540/370| Title: | Exploring the influence of the interplay between website quality and impulsiveness on online impulse purchasing in China | Authors: | Wang, Ruixin | Issue Date: | 2020 | Source: | Wang, R. (2020). Exploring the influence of the interplay between website quality and impulsiveness on online impulse purchasing in China [Unpublished bachelor's thesis]. Wenzhou-Kean University. | Abstract: | The purpose of this study is to find out the influence of the interplay between website quality and impulsiveness on the urge to buy impulsively. The author uses survey method to collect data from subjects aged between 18 and 23 years old. Online questionnaire is sent to each subject via Wenjuanxing. It is determined that (1) website quality have strong direct effect on the urge to buy impulsively and that (2) the low impulsiveness will have a stronger influence on the relationship between website quality and impulsiveness. This study fills in the knowledge gap that how the urge to buy impulsively can be influenced by website quality and impulsiveness at the same time. | URI: | https://hdl.handle.net/20.500.12540/370 |
| Appears in Collections: | Theses and Dissertations |
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| wku_etd001_cbpm01_000342.pdf | 486.88 kB | Adobe PDF |  View/Open |
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