Please use this identifier to cite or link to this item: https://hdl.handle.net/20.500.12540/370
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dc.contributor.advisorRahman, Jahiduren_US
dc.contributor.authorWang, Ruixinen_US
dc.date.accessioned2020-12-17T12:04:12Z-
dc.date.available2020-12-17T12:04:12Z-
dc.date.issued2020-
dc.identifier.citationWang, R. (2020). Exploring the influence of the interplay between website quality and impulsiveness on online impulse purchasing in China [Unpublished bachelor's thesis]. Wenzhou-Kean University.en_US
dc.identifier.urihttps://hdl.handle.net/20.500.12540/370-
dc.description.abstractThe purpose of this study is to find out the influence of the interplay between website quality and impulsiveness on the urge to buy impulsively. The author uses survey method to collect data from subjects aged between 18 and 23 years old. Online questionnaire is sent to each subject via Wenjuanxing. It is determined that (1) website quality have strong direct effect on the urge to buy impulsively and that (2) the low impulsiveness will have a stronger influence on the relationship between website quality and impulsiveness. This study fills in the knowledge gap that how the urge to buy impulsively can be influenced by website quality and impulsiveness at the same time.en_US
dc.format.extent16 pagesen_US
dc.format.mimetypeapplication/pdfen_US
dc.language.isoengen_US
dc.rights.urihttps://creativecommons.org/licenses/by-nc/4.0/-
dc.titleExploring the influence of the interplay between website quality and impulsiveness on online impulse purchasing in Chinaen_US
dc.typeThesisen_US
dc.rights.licenseAttribution-NonCommercial 4.0 International (CC BY-NC 4.0)en_US
wku.groupCollege of Business and Public Managementen_US
wku.identifier.studentID1025862en_US
dc.subject.keywordsOnline Impulsive Purchasingen_US
dc.subject.keywordsImpulsivenessen_US
dc.subject.keywordsWebsite Qualityen_US
dc.subject.keywordsThe Urge to Buy Impulsivelyen_US
dc.subject.keywordsOnline Purchasing in Chinaen_US
wku.thesis.degreeBachelor of Scienceen_US
wku.degree.disciplineAccountingen_US
wku.degree.grantorWenzhou-Kean Universityen_US
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