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College of Business and Public Management
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Showing results 170 to 189 of 390
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Issue Date
Title
Author(s)
2022
How does budget deficit affect stock return in Asia and Europe?
Zhang, Ruijia
2020
How does Sino-US trade dispute influence major electronics exporters in China?
Yuan, Wenqi
2020
How experiential marketing uses technology to increase customer engagement in retail stores?
Cai, Nan
2020
How influential vloggers affect the product choice of their followers in China: a study of the relationship between vlog features and purchase intention of followers
Wang, Yifan
2020
How money attitudes affect consumption behaviors among WKU students
Wang, Yaxuan
2020
How online and offline selling channels affect word-of-mouth among customers
Hu, Yangfan
2020
How the impact of the US-China trade war affect on the stock market
Zhao, Ruining
2020
How to use ratios to predict company’s future development
Ding, Yufan
2020
How word of mouth marketing affects the online sales of Huawei mobile in China
Cao, Jincheng
2020
IFRS and the financial performances of Chinese listed firms in the financial industry
Zhang, Chen
2022
The impact of 5G technology initiatives on the performance of the stock market in the Chinese video app industry
Xu, Shenyue
2022
The Impact of Asian Games Announcements on Local Companies Stock Returns
Wu, Yichao
2022
The impact of being listed as a global systemically important bank on the risk-resistance capabilities of China's four major commercial banks
Zhao, Jiayi
2020
Impact of celebrity endorsement in advertising on students’ purchase intention of cosmetics products
Zhang, Xiao
2020
Impact of celebrity endorsement on customer’s brand perception in the Chinese sports apparel industry
Chen, Zhuo
2022
The impact of China's Loan Prime Rate reform on the real estate companies
Luo, Ju
2022
The impact of Company Profitability and Stock Exchanges on IPO Funds
Liu, Enyu
2022
The Impact of Corporate governance on Corporate Performance — Evidence from China
Liao, Tingting
2020
The impact of corporate governance on earnings quality in China
Tang, Yuyang
2020
The impact of corporate social responsibility on firm performance regarding Chinese firms
Shi, Yujie