How money attitudes affect consumption behaviors among WKU students

Abstract

The perception of money and consumption of contemporary college students has become more and more advanced. More and more people often impulsively consume and advance consumption. Material desires have also gradually changed over time. However, in this rapidly developing society, contemporary college students need to establish correct attitudes of money and consunmption, rational manage their money and equity. In this thesis, the main purpose is to explore how money attitudes affect consumer behavior. I focus on four variables, including impulsive consumer psychology, usage of credit cards, mastery of financial knowledge and the attitudes towards financial management. This research uses the form of a questionnaire survey and applies regression analysis to analyze the survey results. The key survey object is WKU students. The analysis results show that the usage of credit cards and attitudes towards financial management have significant influences on consumption behaviors, while impulsive consumer psychology and mastery of financial knowledge have no significant influences on consumption behaviors.