Browsing by Author Mansumitrchai, Somkiat
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| Issue Date | Title | Author(s) |
|---|---|---|
| 2020 | Hedonic and utilitarian value as a mediator of men’s intention to purchase cosmetics | Ho, Han-Chiang ; Chiu, Candy L. ; Mansumitrchai, Somkiat ; Quarles, Brian J. |
| 2019 | Influence of language of packaging labels on consumers’ buying preferences | Ho, Han-Chiang ; Chiu, Candy L. ; Jiang, Dai ; Shen, Jiale ; Xu, Hong |
| 2016 | Privacy, security, infrastructure, and cost issues in internet banking in the Philippines: Initial trust formation | Chiu, Candy L. ; Chiu, Jason L. ; Mansumitrchai, Somkiat |
| 2019 | Stages in the development of consumers' online trust as mediating variable in online banking system: A proposed model | Chiu, Candy L. ; Chiu, Jason L. ; Mansumitrchai, Somkiat |