Browsing by Author Mansumitrchai, Somkiat

Showing results 1 to 8 of 8
Issue DateTitleAuthor(s)
2012Adoption of Internet banking in UAE: Factors underlying adoption characteristicsMansumitrchai, Somkiat ; Chiu, Candy L. 
2014Facebook users in United Arab Emirates: Underlying the factors and demographic analysisMansumitrchai, Somkiat ; Park, Choo-Hui ; Chiu, Candy L. 
2011Factors underlying the adoption of online banking by Mexican consumersMansumitrchai, Somkiat ; AL-Malkawi, Husam-Aldin N. 
2012Factors underlying the adoption of social network: A study of Facebook users in South KoreaMansumitrchai, Somkiat ; Park, Choo-Hui ; Chiu, Candy L. 
2020Hedonic and utilitarian value as a mediator of men’s intention to purchase cosmeticsHo, Han-Chiang ; Chiu, Candy L. ; Mansumitrchai, Somkiat ; Quarles, Brian J. 
2019Influence of language of packaging labels on consumers’ buying preferencesHo, Han-Chiang ; Chiu, Candy L. ; Jiang, Dai ; Shen, Jiale ; Xu, Hong 
2016Privacy, security, infrastructure, and cost issues in internet banking in the Philippines: Initial trust formationChiu, Candy L. ; Chiu, Jason L. ; Mansumitrchai, Somkiat 
2019Stages in the development of consumers' online trust as mediating variable in online banking system: A proposed modelChiu, Candy L. ; Chiu, Jason L. ; Mansumitrchai, Somkiat