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Starbucks
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Showing results 1 to 3 of 3
Issue Date
Title
Author(s)
2020
Brand marketing communications strategy on Weibo, based on the example of Starbucks
Yang, Ze
2020
Competition of Starbucks and Luckin Coffee: who will be the winner in China?
Luo, Peixiao
2020
The usefulness of fully integrated in-store and augmented reality application in educating Chinese customer about coffee: the case of Starbucks
Mo, Yuwen