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Title: Competition of Starbucks and Luckin Coffee: who will be the winner in China?
Authors: Luo, Peixiao 
Issue Date: 2020
Source: Luo, P. (2020). Competition of Starbucks and Luckin Coffee: who will be the winner in China? [Unpublished bachelor's thesis]. Wenzhou-Kean University.
Abstract: Luckin Coffee appeared in the Chinese coffee market as a stronger competitor to Starbucks and determined to become China's "Starbucks". There is inevitable competition between Luckin Coffee and Starbucks, and the battle between them has intensified. Who will be the final winner is a common concern. Therefore, the researcher hopes to find the answer through this research. Researcher will use data from the launch of Luckin Coffee to compare with Starbucks data, through Strategic Position and Action Evaluation Matrix for analysis. The final analysis about who will become the winner will under the theory of game theory. In other words, under what circumstances will the party win the final victory. Researcher believes that, in the end, it can definitely find a strategy that is theoretically suitable for Luckin Coffee to help it achieve the ultimate victory.
Appears in Collections:Theses and Dissertations

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