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Luxury Brands
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Showing results 1 to 4 of 4
Issue Date
Title
Author(s)
2020
A comparison of different channels for promotion of luxury brands to Chinese millennials
Tan, Xiaomin
2020
The relationship between brand image and purchase intention in luxury brands: a case study of Louis Vuitton
Zhong, Miao
2020
The relationship between social media marketing and luxury brands: new opportunity to catch consumers
Tang, Jiaqi
2020
Validating the criticality of online promotion for luxury brand
Zhu, Shiyi