Browsing by Subject Hedonic Value
Showing results 1 to 1 of 1
Issue Date | Title | Author(s) |
---|---|---|
2020 | Hedonic and utilitarian value as a mediator of men’s intention to purchase cosmetics | Ho, Han-Chiang ; Chiu, Candy L. ; Mansumitrchai, Somkiat ; Quarles, Brian J. |