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Purchase Intention
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Showing results 12 to 19 of 19
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Issue Date
Title
Author(s)
2020
Peer influence impact on contemporary Chinese millennials’ online shopping: An exploration of factors
Hu, Yiqi
2020
Recommendation platform and purchase intention: On-line behavior of Chinese post-90s generation
Weng, Hao
2020
The relationship between brand image and purchase intention in luxury brands: a case study of Louis Vuitton
Zhong, Miao
2020
The relationship between social media marketing and luxury brands: new opportunity to catch consumers
Tang, Jiaqi
2020
The relationship between the quality of shampoo product and consumer’s purchase intention - case about Clear shampoo product
Wang, Huiyong
2020
Role of celebrity in cause-related marketing in China
Li, Zihao
2020
Study of how foreign sports brand influence purchase intention of Chinese consumers
Zhi, Xing
2020
Validating the criticality of online promotion for luxury brand
Zhu, Shiyi