College students' willingness to use credit cards

Abstract

After the supervision of college students' credit cards fell into a depressed state, Internet consumer credit products led by Huabei were widely used by contemporary college students due to the lack of supervision. This makes many bad campuses loan events occur frequently in the society. To end this, the regulatory authorities have lowered the threshold of credit cards and encouraged college students to re-use credit cards to regulate the use of loans by college students. At the same time, restore the college student market of bank credit card, and provide new profit opportunities for banks. In order to study the borrowing habits of contemporary college students and their willingness to use credit cards to guide college students to use credit cards. This paper conducted a questionnaire survey and studied the credit card usage and willingness of college students through descriptive analysis, difference analysis, regression analysis and other methods. This paper firstly introduces the background of college students' credit cards and reviews the research on the influencing factors of credit card use. From the perspective of the performance of loan products to prove the opening and granting of credit, the amount and use, interest and cost, repayment, and credit investigation impact, preferential and rights and interests on the willingness to use college students. And the characteristics of users who are willing to use credit cards are analyzed. It can be concluded that the customers are highly educated and have more financial knowledge, and their families are more willing to use credit cards. College students are more inclined to use credit cards because of their high cognition of credit cards. At the same time, this paper will put forward suggestions on the development and popularization of credit cards to assist the healthy development of college students' credit market.