The Factors Influences the Chinese Elderly in Using Mobile Banking: The Case Study of Chongqing Residents

Abstract

This research paper aims to analyze the factors that influence the Chinese elderly in using mobile banking. This research picked 200 samples in Chongqing. The participants will finish the questionnaire. This research aims to investigate the factors that influence the Chinese elderly's mobile banking use most. The results indicate that the Chinese elderly have a relatively high preference for mobile banking use. The data processed by SPSS with a regression model to each factor. also suggest that the education level, income level, trust, companion, usability, risk, and COVID-19 factors will all cause a strong influence on the elderly's preference in using mobile banking. The three most influential factors are trust, usability, and COVID-19 factors. The research paper also provides essential directions for government and financial institutions to prepare for the growing older population and promote the development of the elderly-oriented financial service.