The Factors Influencing Chinese Youth Acceptance Of Mobile Banking Technology

Abstract

Mobile banking technology (MB) refers to the technology that allows the banks or other financial institutions to provide remote service to customers via mobile devices. The range of popularization of mobile banking technology is getting wider and wider, however, the public acceptance seems to be restricted in only a finite group of users, especially in the developed countries like China. In order to figure out the factors influencing the youth acceptance of mobile banking technology in China, this paper aims at providing accurate analysis of how convoluted benefits and risks of mobile banking technology exert the influence on the Chinese youth acceptance and using intention of mobile banking. It employs the technology-oriented models, mainly including technology acceptance model (TAM). During the data analysis process, this study utilizes the reliability analysis, correlation analysis, as well as multiple linear regression analysis to determine the relationship between the positive/negative factors and users’ intention/acceptance. The final results suggest that the location convenience due to MB, the ease of learning MB, the time saving due to MB, as well as the simplicity of programming can promote the Chinese youth acceptance of MB. The study also finds out that the negative factors in TAM have no significant influence on the Chinese youth acceptance of MB.