The Impact of COVID-19 on Chinese Game Industry

Abstract

Under the impact of COVID-19, people’s entertainment activities were changed. The time of outdoor activities may decrease, and the time of indoor activities may increase. During the last two years, the performance of miHoYo Technology Company focused on the mobile video game has been impressive due to the high revenue from its new game, Genshin Impact. This game shows the high economic potential of the video game market. The main findings of the article come from a short-term perspective and a long-term perspective. In addition, the influence of COVID-19 on the Chinese game industry is mixed, including positive impact in the long term and negative influence in the short term. The significant contribution to the literature is fulfilling the gap, which is the relationship between COVID-19 and the Chinese game industry.