Financial Statement Analysis: A Case Study of Ctrip

Abstract

In recent years, Online Travel Agencies (OTAs) have become popular in China. Ctrip is the biggest and the most successful one among them. However, many agencies have developed well and taken market share from Ctrip. The two biggest agencies of them are Fliggy and Meituan. This paper analyzes Ctrip’s current situation. I collect data from its financial statements of the past four years and its historical stock price. Then, I calculate financial ratios and draw graphs of them to find its management issues and financial problems. I also compare Ctrip with Fliggy and Meituan, but they do not only involve traveling business. Therefore, it is difficult to analyze them deeply. I will analyze them from their business, target customers instead of financial data. I expect the performance of Ctrip is better than that of others, but it also can help people learn some advantages for its future development from other agencies.