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dc.contributor.advisorFehmi, Hasan B.en_US
dc.contributor.authorXu, Keen_US
dc.identifier.citationXu, K. (2020). Loss aversion attitude among Wenzhou-Kean University students [Unpublished bachelor's thesis]. Wenzhou-Kean University.en_US
dc.description.abstractPeople frequently face risky decisions in their life, and they need to make trade-off on risk level they want to take. One important factor which can influence people’s choice is their loss aversion level. Loss aversion is a branch of Behavioral Finance and it refers to people's tendency to prefer avoiding losses to acquiring equivalent gains (Schmidt & Zank, 2005). Exploring loss aversion attitude is critical for understanding people’s behavior when they face risky decisions. This study aims to explore the loss aversion attitude among Wenzhou-Kean University students. I use online survey to randomly select 100 respondents who are studying in WKU. To measure the overall level of the loss aversion level of WKU students, I use descriptive and percent frequency method, and the result shows a mid-level of loss aversion; to explore the factors which has impact on loss aversion attitude, I use multiple regression method, and the result shows that gender, age, and monthly disposable income have impact; I also use correlation to explore the relationship between loss aversion and risk tolerance level, and the result demonstrate a weakly negative correlation.en_US
dc.format.extent27 pagesen_US
dc.subject.lcshLoss Aversionen_US
dc.titleLoss aversion attitude among Wenzhou-Kean University studentsen_US
wku.groupCollege of Business and Public Managementen_US
dc.subject.keywordsWenzhou-Kean Universityen_US
wku.thesis.degreeBachelor of Scienceen_US Universityen_US
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