Please use this identifier to cite or link to this item: https://hdl.handle.net/20.500.12540/486
DC FieldValueLanguage
dc.contributor.advisorFehmi, Hasan B.en_US
dc.contributor.authorWang, Guowenen_US
dc.date.accessioned2021-03-18T07:33:20Z-
dc.date.available2021-03-18T07:33:20Z-
dc.date.issued2020-
dc.identifier.citationWang, G. (2020). The factors that affect customers’ decision to use of internet banking and risks inherent in internet banking [Unpublished bachelor's thesis]. Wenzhou-Kean University.en_US
dc.identifier.urihttps://hdl.handle.net/20.500.12540/486-
dc.description.abstractElectronic commercial technology is becoming popular in today’s society and people attach great importance on applying internet banking system. In the past, technology development is the priority for improve the internet banking system. However, the convenient operation, practicability and security problems of using internet banking are the major concerns for potential customers. As a result, the goal of this research is to discover the major elements that can affect the customers’ decision to apply internet banking system. According to the theory of technology acceptance model (TAM), perceived ease of use, perceived usefulness and perceived internet security are the main factors that have an influence on customers’ acceptance of applying new technology. Then, the questionnaire, designed on the basis of TAM, were applied to collect data from WKU students and I used regression methodology to analyze the dataset. The result of this research supported that each one of PU, PEOU and PIS have positive relationship with customers’ acceptance of using internet banking, which is similar to TAM while there are still some differences. Besides, this research contributed for finding the main influences that these factors bring about to manage the internet banking system. Eventually, the effective strategies are provided to solve the security problems inherent in internet banking system and improve the customers’ trust toward it.en_US
dc.format.extent33 pagesen_US
dc.format.mimetypeapplication/pdfen_US
dc.language.isoengen_US
dc.rights.urihttps://creativecommons.org/licenses/by-nc/4.0/-
dc.subject.lcshInternet Bankingen_US
dc.titleThe factors that affect customers’ decision to use of internet banking and risks inherent in internet bankingen_US
dc.typeThesisen_US
dc.rights.licenseAttribution-NonCommercial 4.0 International (CC BY-NC 4.0)en_US
wku.groupCollege of Business and Public Managementen_US
wku.identifier.studentID1025846en_US
dc.subject.keywordsTechnology Acceptance Modelen_US
wku.thesis.degreeBachelor of Scienceen_US
wku.degree.disciplineFinanceen_US
wku.degree.grantorWenzhou-Kean Universityen_US
Appears in Collections:Theses and Dissertations
Files in This Item:
File Description SizeFormat 
wku_etd001_cbpm01_000446.pdf1.24 MBAdobe PDFThumbnail
View/Open
Show simple item record

Page view(s)

428
checked on Mar 29, 2024

Download(s)

102
checked on Mar 29, 2024

Google ScholarTM

Check


This item is licensed under a Creative Commons License Creative Commons