The influential factors for development of Ant-forest in the field of carbon finance

Abstract

This study applies self-administered questionnaires to collect data from 64 ant-forest users and analyze their feedbacks to find out the favorable factors for the development of ant-forest in carbon finance. This study uses a multiple regression to test the hypotheses. The independent variables including the(1) duration of using Ant-forest, (2)frequency of getting up early to collect energy every week, (3)the probability that the users recommend Ant-forest to their friends, (4)uses’ satisfaction degree of Ant-forest’ function and (5)users’ knowledge of Carbon Finance, further, the dependent variable is the development of Ant-forest in carbon finance which is quantified as the volume of daily carbon assets.. According to the t-test, there only one independent variable, duration of using Ant-forest has significant effect on the development of Ant-forest in carbon finance, and it also the only one has positive affect on ant-forest’ development. This study updates the historical favorable factors for the development of ant-forest in carbon finance, it defines that the duration of using Ant-forest is a behalf of user stickiness, the longer the users using Ant-forest, the bigger contribute they will give to Ant-forest.