Hedonic and impulsive buying behavior’s influence on customers purchasing intention: a study of pop-up store.

Abstract

The real economy is dying, and business is transforming from offline to online. But at this very moment, a new type of retail is trending all around the world. That is pop-up retail, also known as pop-up stores. The research goal is to find out how hedonic and impulsive buying behaviors’ influence on purchasing intention. Five hypotheses were proposed based on the review of literature: Time scarcity has a positive effect on customers’ impulsive buying behavior toward pop-up stores (hypothesis 1), and time scarcity has a positive impact on customers’ hedonic buying behavior toward pop-up stores (hypothesis 2). Similarly, hedonic buying behavior has a positive effect on customers’ attitudes toward pop-up stores. (hypothesis 3) and impulsive buying behavior has a positive impact on customers’ attitudes toward pop-up stores. (hypothesis 4). Finally, attitudes toward pop-up stores have a positive impact on Purchasing intention toward pop-up stores (hypothesis 5).