A study about young people on the reliability of mobile music application features in China

Abstract

With the development of more and more new technology on a smartphone, the central platform that people prefer for media, especially music, is a smartphone. The leading mobile music application in China is NetEase Cloud Music, Xiami Music, QQ Music, and KuGou Music. Although most big internet companies have their products, the market is still growing and not mature. This research aims to figure that which features of a music application are reliable for young people in China. The AIDA Model will be applied in the study for analyzing the behaviours of young people about their downloading behaviours.