The Influence of product quality and service quality of China online shopping apps on consumer repurchase decisions

Abstract

This paper forms a research model to examine the influence of product quality and service quality on consumer repurchase decisions. This study collects 204 surveys from online shopping Apps’ customers in 27 different provinces, autonomous regions and municipalities directly under the central government in China, and then uses SPSS to conduct three significant data analyses: Reliability, Correlation, and Regression. It finds that the quality of the product has a positive impact on China’s online shopping Apps’ customers’ repurchase decisions, and the quality of service has little influence on customers’ repurchase decisions. This paper will help sales managers of China online shopping Apps have new ideas of marketing strategies.