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Full Name
Yousaf, Salman
Main Affiliation
 
Email
syousaf@kean.edu
 
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Publications
(Articles)

Refined By:
Type:  Article
Date Issued:  [2010 TO 2019]

Results 1-19 of 19 (Search time: 0.0 seconds).

Issue DateTitleAuthor(s)
12014Branding Pakistan as a “Sufi” country: The role of religion in developing a nation's brandYousaf, Salman ; Li, Huaibin 
22013Evaluating the influences of religiosity and product involvement level on the consumersYousaf, Salman ; Malik, Muhammad S. 
32018Halal culinary and tourism marketing strategies on government websites: A preliminary analysisYousaf, Salman ; Fan, Xiucheng 
42018Humanizing stigmatized places: Inter-group contact and attitude change toward Pakistan and Iran in the ‘Humans of New York’ Facebook spaceYousaf, Salman ; Fan, Xiucheng 
52019The impact of customer equity drivers on loyalty intentions among Chinese banking customers: The moderating role of emotionsRazzaq, Zohaib ; Razzaq, Ali ; Yousaf, Salman ; Akram, Umair ; Hong, Zhao 
62019Impact of service innovation on customer satisfaction: An evidence from Pakistani banking industryKanwal, Rimsha ; Yousaf, Salman 
72018The impact of utilitarian and hedonistic shopping values on sustainable fashion consumption: The moderating role of religiosityRazzaq, Zohaib ; Razzaq, Ali ; Yousaf, Salman ; Hong, Zhao 
82015The influence of Investor personality traits on information acquisition and trading behavior: Evidence from Chinese futures exchangeTauni, Muhammad Z. ; Fang, Hong X. ; Rao, Zia-ur-Rehman ; Yousaf, Salman 
92015Information agents and cultural differences as determinants of country‘s reputation and its subsequent effects on tourism prospects of a country in sustained crises: The case of PakistanYousaf, Salman ; Samreen, Nida 
102019Lost Destination marketing opportunities due to international sporting boycottYousaf, Salman 
112016The moderating impact of emotions on customer equity drivers and loyalty intentions: Evidence of within sector differencesRazzaq, Zohaib ; Yousaf, Salman ; Hong, Zhao 
122018Moderating influence of advisor personality on the association between financial advice and investor stock trading behaviorTauni, Muhammad Z. ; Majeed, Muhammad A. ; Mirza, Sultan S. ; Yousaf, Salman ; Jebran, Khalil 
132014The need for new service innovation in Halal marketingKabiraj, Sajal ; Walke, R. C. ; Yousaf, Salman 
142015Political marketing in Pakistan: Exaggerated promises, delusive claims, marketable development projects and change advocacyYousaf, Salman 
152013Profiling consumer behavior in the context of involvement level and demographic factors: Evidence of within-country differences from a developing economyYousaf, Salman ; Li, Huaibin 
162014Promotion mix management: A consumer focused Islamic perspectiveYousaf, Salman 
172017Quantification of country images as stereotypes and their role in developing a nation brand: The case of PakistanYousaf, Salman 
182015Representations of Pakistan: A framing analysis of coverage in the U.S. and Chinese news media surrounding operation Zarb-e-AzbYousaf, Salman 
192015Social identity, collective self esteem and country reputation: The case of PakistanYousaf, Salman ; Li, Huaibin