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Full Name
Yousaf, Salman
Main Affiliation
 
Email
syousaf@kean.edu
 
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Publications
(Articles)

Refined By:
Type:  Article
Date Issued:  [2010 TO 2019]
Subject:  Pakistan

Results 1-10 of 10 (Search time: 0.001 seconds).

Issue DateTitleAuthor(s)
12014Branding Pakistan as a “Sufi” country: The role of religion in developing a nation's brandYousaf, Salman ; Li, Huaibin 
22013Evaluating the influences of religiosity and product involvement level on the consumersYousaf, Salman ; Malik, Muhammad S. 
32018Humanizing stigmatized places: Inter-group contact and attitude change toward Pakistan and Iran in the ‘Humans of New York’ Facebook spaceYousaf, Salman ; Fan, Xiucheng 
42018The impact of utilitarian and hedonistic shopping values on sustainable fashion consumption: The moderating role of religiosityRazzaq, Zohaib ; Razzaq, Ali ; Yousaf, Salman ; Hong, Zhao 
52015Information agents and cultural differences as determinants of country‘s reputation and its subsequent effects on tourism prospects of a country in sustained crises: The case of PakistanYousaf, Salman ; Samreen, Nida 
62015Political marketing in Pakistan: Exaggerated promises, delusive claims, marketable development projects and change advocacyYousaf, Salman 
72013Profiling consumer behavior in the context of involvement level and demographic factors: Evidence of within-country differences from a developing economyYousaf, Salman ; Li, Huaibin 
82017Quantification of country images as stereotypes and their role in developing a nation brand: The case of PakistanYousaf, Salman 
92015Representations of Pakistan: A framing analysis of coverage in the U.S. and Chinese news media surrounding operation Zarb-e-AzbYousaf, Salman 
102015Social identity, collective self esteem and country reputation: The case of PakistanYousaf, Salman ; Li, Huaibin