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Full Name
Yousaf, Salman
Main Affiliation
Email
syousaf@kean.edu
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Publications
(Articles)
Fulltext
Results 1-3 of 3 (Search time: 0.008 seconds).
Issue Date | Title | Author(s) | |
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1 | 2014 | Branding Pakistan as a “Sufi” country: The role of religion in developing a nation's brand | Yousaf, Salman ; Li, Huaibin |
2 | 2013 | Profiling consumer behavior in the context of involvement level and demographic factors: Evidence of within-country differences from a developing economy | Yousaf, Salman ; Li, Huaibin |
3 | 2015 | Social identity, collective self esteem and country reputation: The case of Pakistan | Yousaf, Salman ; Li, Huaibin |