Browsing by Subject Religion

Showing results 1 to 2 of 2
Issue DateTitleAuthor(s)
2014Branding Pakistan as a “Sufi” country: The role of religion in developing a nation's brandYousaf, Salman ; Li, Huaibin 
2013Evaluating the influences of religiosity and product involvement level on the consumersYousaf, Salman ; Malik, Muhammad S.