Browsing by Subject Relationship Equity
Showing results 1 to 2 of 2
Issue Date | Title | Author(s) |
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2019 | The impact of customer equity drivers on loyalty intentions among Chinese banking customers: The moderating role of emotions | Razzaq, Zohaib ; Razzaq, Ali ; Yousaf, Salman ; Akram, Umair ; Hong, Zhao |
2016 | The moderating impact of emotions on customer equity drivers and loyalty intentions: Evidence of within sector differences | Razzaq, Zohaib ; Yousaf, Salman ; Hong, Zhao |