Browsing by Subject Pakistan

Showing results 1 to 12 of 12
Issue DateTitleAuthor(s)
2014Branding Pakistan as a “Sufi” country: The role of religion in developing a nation's brandYousaf, Salman ; Li, Huaibin 
2020Does international sporting boycott act as a social identity threat? The effects on the national collective self-esteem of Pakistani cricket fansYousaf, Salman ; Laber, Fahad 
2013Evaluating the influences of religiosity and product involvement level on the consumersYousaf, Salman ; Malik, Muhammad S. 
2018Humanizing stigmatized places: Inter-group contact and attitude change toward Pakistan and Iran in the ‘Humans of New York’ Facebook spaceYousaf, Salman ; Fan, Xiucheng 
2018The impact of utilitarian and hedonistic shopping values on sustainable fashion consumption: The moderating role of religiosityRazzaq, Zohaib ; Razzaq, Ali ; Yousaf, Salman ; Hong, Zhao 
2015Information agents and cultural differences as determinants of country‘s reputation and its subsequent effects on tourism prospects of a country in sustained crises: The case of PakistanYousaf, Salman ; Samreen, Nida 
2020Migration intentions: A sign of a weak nation brand? A multi-group analysis between China and PakistanYousaf, Salman ; Tauni, Mohammad Z. ; Fan, Xiucheng 
2015Political marketing in Pakistan: Exaggerated promises, delusive claims, marketable development projects and change advocacyYousaf, Salman 
2013Profiling consumer behavior in the context of involvement level and demographic factors: Evidence of within-country differences from a developing economyYousaf, Salman ; Li, Huaibin 
2017Quantification of country images as stereotypes and their role in developing a nation brand: The case of PakistanYousaf, Salman 
2015Representations of Pakistan: A framing analysis of coverage in the U.S. and Chinese news media surrounding operation Zarb-e-AzbYousaf, Salman 
2015Social identity, collective self esteem and country reputation: The case of PakistanYousaf, Salman ; Li, Huaibin 
Showing results 1 to 12 of 12