Browsing by Subject KOL
Showing results 1 to 2 of 2
| Issue Date | Title | Author(s) |
|---|---|---|
| 2020 | The impact of social media influencers on purchase intention towards cosmetic products in China | Marjerison, Rob K. ; Huang, Yipei ; Chen, Rongjuan |
| 2020 | Short video applications by key opinion leaders as online marketing on social media | Gan, Songcheng |