Browsing by Author Li, Huaibin
Showing results 1 to 3 of 3
| Issue Date | Title | Author(s) |
|---|---|---|
| 2014 | Branding Pakistan as a “Sufi” country: The role of religion in developing a nation's brand | Yousaf, Salman ; Li, Huaibin |
| 2013 | Profiling consumer behavior in the context of involvement level and demographic factors: Evidence of within-country differences from a developing economy | Yousaf, Salman ; Li, Huaibin |
| 2015 | Social identity, collective self esteem and country reputation: The case of Pakistan | Yousaf, Salman ; Li, Huaibin |