Browsing by Author Yousaf, Salman
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Issue Date | Title | Author(s) |
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2014 | Promotion mix management: A consumer focused Islamic perspective | Yousaf, Salman |
2017 | Quantification of country images as stereotypes and their role in developing a nation brand: The case of Pakistan | Yousaf, Salman |
2015 | Representations of Pakistan: A framing analysis of coverage in the U.S. and Chinese news media surrounding operation Zarb-e-Azb | Yousaf, Salman |
2015 | Social identity, collective self esteem and country reputation: The case of Pakistan | Yousaf, Salman ; Li, Huaibin |