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Yousaf, Salman
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Showing results 2 to 21 of 24
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Issue Date
Title
Author(s)
2014
Branding Pakistan as a “Sufi” country: The role of religion in developing a nation's brand
Yousaf, Salman
; Li, Huaibin
2020
Copysites / duplitectures as tourist attractions: An exploratory study on experiences of Chinese tourists at replicas of foreign architectural landmarks in China
Yousaf, Salman
; Fan, Xiucheng
2020
Does international sporting boycott act as a social identity threat? The effects on the national collective self-esteem of Pakistani cricket fans
Yousaf, Salman
; Laber, Fahad
2013
Evaluating the influences of religiosity and product involvement level on the consumers
Yousaf, Salman
; Malik, Muhammad S.
2018
Halal culinary and tourism marketing strategies on government websites: A preliminary analysis
Yousaf, Salman
; Fan, Xiucheng
2018
Humanizing stigmatized places: Inter-group contact and attitude change toward Pakistan and Iran in the ‘Humans of New York’ Facebook space
Yousaf, Salman
; Fan, Xiucheng
2019
The impact of customer equity drivers on loyalty intentions among Chinese banking customers: The moderating role of emotions
Razzaq, Zohaib
; Razzaq, Ali
; Yousaf, Salman
; Akram, Umair
; Hong, Zhao
2019
Impact of service innovation on customer satisfaction: An evidence from Pakistani banking industry
Kanwal, Rimsha
; Yousaf, Salman
2018
The impact of utilitarian and hedonistic shopping values on sustainable fashion consumption: The moderating role of religiosity
Razzaq, Zohaib
; Razzaq, Ali
; Yousaf, Salman
; Hong, Zhao
2015
The influence of Investor personality traits on information acquisition and trading behavior: Evidence from Chinese futures exchange
Tauni, Muhammad Z.
; Fang, Hong X.
; Rao, Zia-ur-Rehman
; Yousaf, Salman
2015
Information agents and cultural differences as determinants of country‘s reputation and its subsequent effects on tourism prospects of a country in sustained crises: The case of Pakistan
Yousaf, Salman
; Samreen, Nida
2020
Investor-advisor Big Five personality similarity and stock trading performance
Tauni, Muhammad Z.
; Yousaf, Salman
; Ahsan, Tanveer
2019
Lost Destination marketing opportunities due to international sporting boycott
Yousaf, Salman
2020
Migration intentions: A sign of a weak nation brand? A multi-group analysis between China and Pakistan
Yousaf, Salman
; Tauni, Mohammad Z.
; Fan, Xiucheng
2016
The moderating impact of emotions on customer equity drivers and loyalty intentions: Evidence of within sector differences
Razzaq, Zohaib
; Yousaf, Salman
; Hong, Zhao
2018
Moderating influence of advisor personality on the association between financial advice and investor stock trading behavior
Tauni, Muhammad Z.
; Majeed, Muhammad A.
; Mirza, Sultan S.
; Yousaf, Salman
; Jebran, Khalil
2014
The need for new service innovation in Halal marketing
Kabiraj, Sajal
; Walke, R. C.
; Yousaf, Salman
2015
Political marketing in Pakistan: Exaggerated promises, delusive claims, marketable development projects and change advocacy
Yousaf, Salman
2013
Profiling consumer behavior in the context of involvement level and demographic factors: Evidence of within-country differences from a developing economy
Yousaf, Salman
; Li, Huaibin
2014
Promotion mix management: A consumer focused Islamic perspective
Yousaf, Salman