Browsing by Subject Word-of-mouth
Showing results 1 to 2 of 2
| Issue Date | Title | Author(s) |
|---|---|---|
| 2020 | How online and offline selling channels affect word-of-mouth among customers | Hu, Yangfan |
| 2020 | The influence of characteristics of opinion leaders on consumer purchase intention in China | Liu, Wanjing |