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Pakistan
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Showing results 1 to 12 of 12
Issue Date
Title
Author(s)
2014
Branding Pakistan as a “Sufi” country: The role of religion in developing a nation's brand
Yousaf, Salman
; Li, Huaibin
2020
Does international sporting boycott act as a social identity threat? The effects on the national collective self-esteem of Pakistani cricket fans
Yousaf, Salman
; Laber, Fahad
2013
Evaluating the influences of religiosity and product involvement level on the consumers
Yousaf, Salman
; Malik, Muhammad S.
2018
Humanizing stigmatized places: Inter-group contact and attitude change toward Pakistan and Iran in the ‘Humans of New York’ Facebook space
Yousaf, Salman
; Fan, Xiucheng
2018
The impact of utilitarian and hedonistic shopping values on sustainable fashion consumption: The moderating role of religiosity
Razzaq, Zohaib
; Razzaq, Ali
; Yousaf, Salman
; Hong, Zhao
2015
Information agents and cultural differences as determinants of country‘s reputation and its subsequent effects on tourism prospects of a country in sustained crises: The case of Pakistan
Yousaf, Salman
; Samreen, Nida
2020
Migration intentions: A sign of a weak nation brand? A multi-group analysis between China and Pakistan
Yousaf, Salman
; Tauni, Mohammad Z.
; Fan, Xiucheng
2015
Political marketing in Pakistan: Exaggerated promises, delusive claims, marketable development projects and change advocacy
Yousaf, Salman
2013
Profiling consumer behavior in the context of involvement level and demographic factors: Evidence of within-country differences from a developing economy
Yousaf, Salman
; Li, Huaibin
2017
Quantification of country images as stereotypes and their role in developing a nation brand: The case of Pakistan
Yousaf, Salman
2015
Representations of Pakistan: A framing analysis of coverage in the U.S. and Chinese news media surrounding operation Zarb-e-Azb
Yousaf, Salman
2015
Social identity, collective self esteem and country reputation: The case of Pakistan
Yousaf, Salman
; Li, Huaibin