Browsing by Subject Customer Loyalty
Showing results 1 to 3 of 3
| Issue Date | Title | Author(s) |
|---|---|---|
| 2020 | How customer value affects customer loyalty in milk tea market in China? | Zhang, Yingyue |
| 2020 | How experiential marketing uses technology to increase customer engagement in retail stores? | Cai, Nan |
| 2016 | The moderating impact of emotions on customer equity drivers and loyalty intentions: Evidence of within sector differences | Razzaq, Zohaib ; Yousaf, Salman ; Hong, Zhao |