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Celebrity Endorsement
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Showing results 1 to 5 of 5
Issue Date
Title
Author(s)
2020
Discover how celebrity endorsement advertisement impacts consumer purchasing behavior in the case of Pepsi-Cola
Li, Zhexi
2020
The effects of celebrity-endorsed products on consumers’ purchase intentions
Liu, Zheng
2020
Impact of celebrity endorsement in advertising on students’ purchase intention of cosmetics products
Zhang, Xiao
2020
Impact of celebrity endorsement on customer’s brand perception in the Chinese sports apparel industry
Chen, Zhuo
2020
Social media factors affecting customers purchase intention towards skincare products
Cao, Zhongqin