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Brand Loyalty
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Showing results 1 to 5 of 5
Issue Date
Title
Author(s)
2020
Consumer choice criteria in mobile phone for young people: an empirical study
Leng, Yanhui
2020
Discover how celebrity endorsement advertisement impacts consumer purchasing behavior in the case of Pepsi-Cola
Li, Zhexi
2019
The impact of cosmetics industry social media marketing on brand loyalty: Evidence from Chinese college students
Qiutong, Man
; Rahman, Md. J.
2020
The relationship between user-generated content and brand equity development
Jiao, Minqi
2020
Validating the criticality of online promotion for luxury brand
Zhu, Shiyi