Browsing by Subject Brand Fit
Showing results 1 to 2 of 2
| Issue Date | Title | Author(s) |
|---|---|---|
| 2020 | Co-branding factors influence customer preference towards co-branded products impacted by constituent brands | Tang, Jinyu |
| 2019 | Understanding the role of attitude components in co-branding: A comparison of Spanish and Taiwanese consumers | Ho, Han-Chiang ; Chiu, Candy L. ; Liu, Su-Ping ; Lee, Ling L. ; Lado, Nora ; Cesaronic, Fabrizio |