Browsing by Subject Brand Equity
Showing results 1 to 3 of 3
| Issue Date | Title | Author(s) |
|---|---|---|
| 2019 | The impact of customer equity drivers on loyalty intentions among Chinese banking customers: The moderating role of emotions | Razzaq, Zohaib ; Razzaq, Ali ; Yousaf, Salman ; Akram, Umair ; Hong, Zhao |
| 2019 | Impact of service innovation on customer satisfaction: An evidence from Pakistani banking industry | Kanwal, Rimsha ; Yousaf, Salman |
| 2016 | The moderating impact of emotions on customer equity drivers and loyalty intentions: Evidence of within sector differences | Razzaq, Zohaib ; Yousaf, Salman ; Hong, Zhao |