Browsing by Subject Pakistan
Showing results 7 to 12 of 12
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Issue Date | Title | Author(s) |
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2020 | Migration intentions: A sign of a weak nation brand? A multi-group analysis between China and Pakistan | Yousaf, Salman ; Tauni, Mohammad Z. ; Fan, Xiucheng |
2015 | Political marketing in Pakistan: Exaggerated promises, delusive claims, marketable development projects and change advocacy | Yousaf, Salman |
2013 | Profiling consumer behavior in the context of involvement level and demographic factors: Evidence of within-country differences from a developing economy | Yousaf, Salman ; Li, Huaibin |
2017 | Quantification of country images as stereotypes and their role in developing a nation brand: The case of Pakistan | Yousaf, Salman |
2015 | Representations of Pakistan: A framing analysis of coverage in the U.S. and Chinese news media surrounding operation Zarb-e-Azb | Yousaf, Salman |
2015 | Social identity, collective self esteem and country reputation: The case of Pakistan | Yousaf, Salman ; Li, Huaibin |