Influence factors for reward-based crowdfunding in China-JD Crowdfunding

Abstract

Crowding investing usually refers to a kind of cooperative behavior of people on the Internet, which gathers certain funds to support a certain effort initiated by other people or organizations. Crowdfunding thought is reconstructing the traditional business system. China will become the largest crowdfunding market in the world, which will provide new impetus for the transformation and upgrading of China's economic system. According to other existing research about Kickstarter in the USA and the data from the platform, JD crowdfunding，author analyze the influence factors of the crowdfunding platform in China. This paper only analyzes the influence factors for reward-based crowdfunding projects. Then, compare with other research about crowdfunding platform projects, there are lots of advanced things that the Chinese crowdfunding system should learn from the USA. Post-sale service, project category, social media show the different influences in China and the USA.