Please use this identifier to cite or link to this item:
Title: Influence factors for reward-based crowdfunding in China-JD Crowdfunding
Authors: Qi, Yao 
Issue Date: 2020
Source: Qi, Y. (2020). Influence factors for reward-based crowdfunding in China-JD Crowdfunding [Unpublished bachelor's thesis]. Wenzhou-Kean University.
Abstract: Crowding investing usually refers to a kind of cooperative behavior of people on the Internet, which gathers certain funds to support a certain effort initiated by other people or organizations. Crowdfunding thought is reconstructing the traditional business system. China will become the largest crowdfunding market in the world, which will provide new impetus for the transformation and upgrading of China's economic system. According to other existing research about Kickstarter in the USA and the data from the platform, JD crowdfunding,author analyze the influence factors of the crowdfunding platform in China. This paper only analyzes the influence factors for reward-based crowdfunding projects. Then, compare with other research about crowdfunding platform projects, there are lots of advanced things that the Chinese crowdfunding system should learn from the USA. Post-sale service, project category, social media show the different influences in China and the USA.
Appears in Collections:Theses and Dissertations

Files in This Item:
File Description SizeFormat 
wku_etd001_cbpm01_000558.pdf526.64 kBAdobe PDFThumbnail
Show full item record

Page view(s)

checked on Apr 1, 2023


checked on Apr 1, 2023

Google ScholarTM


This item is licensed under a Creative Commons License Creative Commons