Herd behavior in investing in sneakers among university students

Abstract

With the number of people who invest in sneaker become bigger and bigger, most people think investing in sneakers is a new method to get returns. Students are main force for this. However, there are some phenomenon called “reap leeks” in China which result from herd behavior. Some people make great fortune overnight while others got a huge loss. This thesis delves into the percentage of students who invest in sneakers, impacts of herding and causes of herding. An online survey will be conducted to collect students’ response. In this thesis, F-test, t-test and multiple regression will be applied to explore the impacts and causes of herd behavior in investing in sneakers. The results of this thesis only display the students of WKU.